Promotion management and marketing communications
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Promotion management and marketing communications by Terence A. Shimp

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Published by Dryden Press in Chicago .
Written in English


  • Communication in marketing.,
  • Sales promotion.,
  • Advertising.,
  • Direct marketing.

Book details:

Edition Notes

Includes bibliographical references and indexes.

StatementTerence A. Shimp, M. Wayne DeLozier.
SeriesThe Dryden Press series in marketing
ContributionsDeLozier, M. Wayne.
LC ClassificationsHF5415.123 .S54 1986
The Physical Object
Paginationxix, 652 p. :
Number of Pages652
ID Numbers
Open LibraryOL3024156M
ISBN 100030694140
LC Control Number85004463

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